Top 18 Tips for Growing a Personal Brand

Debra Riley


Social media is the new revolution, and the endless possibilities it poses to create are reason enough for anyone to consider personal branding. What does it entail? Why is it important? Consider reading for more details.

Personal branding entails establishing an authentic presence on social media. You could connect with the audience through your values, the skills you offer, and your aspirations and experiences.

The key to carving out a brand is positioning yourself ideally by ensuring your content identifies you. How do you do that as a college student?

Go through these details as they highlight the tips and hints on how to nurture and grow a personal brand as a student.

brand building tips

Brand Identity

Establishing your identity is fundamental to growing your social media presence. For instance, sharing food-related content consistently helps build a community that connects over a shared interest, food.

The hack to establish an identity that stands out is being unique in your content. For instance, you could set yourself apart by incorporating another aspect of your identity into your content. For example, you could include hints of humor that interest your audience.

Online Presence

Create an online presence on social media platforms like LinkedIn or Instagram. Your type of content will dictate the social media platform to explore. For instance, if you enjoy writing posts, utilize platforms like Twitter or LinkedIn. Platforms like Instagram, Facebook, or TikTok would work best if you prefer visual content.

Consistent Messaging

Ensure your message is a reflection of your identity or the image you wish to portray. Solicit the audience’s reactions and interactions through your message.

If you are doubtful about your prowess, especially when communicating, consider outsourcing this element to essay writing service providers. You could give further instructions on the message you wish to communicate and have it curated to your liking.

Content Sharing

After establishing your niche and the most favorable platform, consistently share relevant content. You will realize that by doing so, your brand will reach a wider audience, and your content will gain interaction.

Highlight Achievements

If you are particular about growing your content as a student, include the highlights of your academic achievements in your content. You could also share your academic milestones and projects, especially those that align with your brand.

Elevator Pitch

Develop a concise and well-elaborated elevator pitch. Introduce yourself and highlight your unique values. This is the smartest way of attracting a mentor.

build a brand


Focus on nurturing a meaningful connection with your mentors, tutors, and peers. Allow them to share insights and critique your work. At the same time, engage them in insights about your desired field.

Industry Events

Attend workshops, conferences, and networking events, especially if they are related to your field. Besides growing your network, they are ideal for helping you expand your connections and build on your knowledge.

A Portfolio

Your portfolio is the only evidence that proves you are skilled. Therefore, keeping a collection of your best projects, including research papers, projects, presentations, innovations, and design samples, could go a long way in selling your craft. Contacting an essay writer to help with your portfolio will save you the stress of doubting your abilities.

Visual Branding

Give your brand a visual identity by having a professional profile. You could also create a banner to highlight what you deal with and details on how you can be contacted. For instance, using a banner on a platform like LinkedIn helps optimize your profile.

A Website

Utilize your site as a platform to showcase your previous projects and accomplishments. You could also use it to express your opinions on topics or matters that your brand touches on.

Recommendations and Testimonials

Ensure to ask your mentors and seniors to critique what you do. Also, request them to give testimonials about your prowess and accomplishments. Doing so builds confidence in anyone looking forward to commissioning you to work for them.


Engage your mentors and leaders in your progress, insights, and opinions through your posts on social media platforms. Invite them to give their contribution and points of view on the same. You

Soft Skills

While growing your brand, working equally on increasing your soft skills is mandatory. Focus on elements like teamwork, communication, problem-solving, and leadership. Ensure aspects of these skills feature in your posts.

personal branding


Remember, there is a high possibility that several people are offering the same service and using a similar marketing strategy. Therefore, it is essential to maintain the image you painted when you created the brand. Refrain from replicating other social media users’ ideas and content.

At the same time, it is crucial to maintain the tone used to communicate with your audience. Your content might differ, but your tone and mode of delivery should reflect who you are.


Volunteering in activities that align with your brand expresses your commitment to work. It is also an opportunity for you to showcase your skills. It also demonstrates your determination and dedication to get into the field.

Continuous Learning

Social media trends keep changing with technological advancements. Therefore, it is essential to keep learning to keep up with what will work for your brand, mainly if it entails optimizing it.

In the same breath, work on polishing your skill and learning more skills that complement it. Remember, the goal is to ensure you stay relevant in your field.

Be Open to Evolving

Keep an open mind with your goal since you might encounter instances that require you to adjust your brand. Nonetheless, do not deviate too much from the foundation of your personal.

Remember, personal branding is a journey that requires patience since it takes time before you reap the results of your labor. Consistency is also a fundamental aspect of the journey. It also challenges you to communicate effectively and thrusts you into networking.

Do not be afraid to start. Utilize the tips mentioned above to keep yourself anchored throughout the journey.